MacroSystem products are not only available in Germany. Far from it - some fifty percent of our sales are generated outside of our home market.

Traditionally strong in the United States, MacroSystem has not only recently merged with former US partner Draco Sys. to form the new MacroSystem US daughter, efforts have also been made to set up direct offices in Austria, France, Belgium and Switzerland, resulting in MacroSystem Austria, MacroSystem France, MacroSystem BeNeLux and the MacroSystem Digital Schweiz AG.

The effort has been well worth it: This provides our customers in these countries with direct access to MacroSystem and allows for a wide spread dealer network and fast support.

Distribution network

But with the aim of being an internationally present company, MacroSystem also cooperates with independent national distributors to provide product and support across the globe. With distributing companies in Australia, the UK, Scandinavia, southern Europe, South Africa, southern America and the near East, plans are underway to install a strong distribution in Japan and other far East countries such as India and China.

A glance at the list of European and international distributors and representatives certifies this. And we're not mentioning the end customer who called from Namibia the other day.

Support and localization

To make this possible, our products are of course available in many languages. Both documentation and the user interface of our systems have been localized for many parts of the world. The obvious ones are English, German, French, Italian and Spanish but would you fancy a Casablanca running polish software? Or maybe Norwegian?

How about a full blown Japanese interface with input parser and Japanese Kanji character support? It's all possible because our development team has been concentrating on adopting the software to the international requirements. And our marketing staff is constantly on the lookout for new markets.

Progress demands effort

MacroSystem has always taken great care in choosing, supporting and training our international partners. Recently, with the rapidly growing employee number, members of the marketing and sales staff have had more time to focus on our international partners, resulting in a more effective exchange of support and marketing activities.

Exchange ideas, regular meetings, support in trade show efforts, training of staff, much travelling and improved marketing activities have been the centre of attention over the last two years. The consequence is a reliable and more streamlined distribution network we are truly proud of.

The future

The future holds some very interesting marketplaces for Casablanca and future MacroSystem product – and we are ready for the challenge.